Web SEM’s PPC management service includes eight core deliverables: paid search strategy, keyword research, ad copywriting and A/B testing, bid and budget management, landing page recommendations, conversion tracking setup via Google Tag Manager and GA4, monthly performance reports, and a dedicated account manager. Every layer of the campaign is handled on the client’s behalf, removing the need for in-house paid search expertise. Campaigns are managed across Google Ads, Microsoft Advertising, and Meta Ads (Facebook and Instagram).
Clients who engage Web SEM for PPC management receive a fully managed service, not just ad placement. From the initial account audit through to monthly reporting, every decision is grounded in data and aligned to the client’s commercial goals. This means less time spent learning ad platforms and more time focused on running the business.
The eight deliverables covered in every managed PPC engagement are:
- Campaign strategy and account structure built around your target audience and budget
- Keyword research plus negative keyword lists to filter out wasted spend from day one
- Ad copywriting and A/B testing to identify which messages drive the strongest click-through and conversion rates
- Bid strategy and budget optimisation adjusted continuously as campaign data accumulates
- Conversion tracking setup via Google Tag Manager and GA4, so every lead and sale is attributed correctly
Landing page performance is also reviewed as part of the service. Web SEM provides specific recommendations on page structure, load speed and call-to-action placement, because a well-targeted ad sent to a poorly built landing page will not convert. This audit is included in the management scope, not charged as a separate deliverable.
As of 2026, Web SEM manages paid campaigns across Google Ads (Search, Display, Shopping and Performance Max), Microsoft Advertising, and Meta Ads. Platform selection is guided by where a client’s audience is most active and where the cost per acquisition is most favourable. Monthly reports cover impressions, clicks, cost per click, conversion volume, cost per conversion and return on ad spend, with a scheduled review call to walk through performance and agree on the next month’s priorities. To discuss management fees and minimum ad spend requirements for your specific campaign, contact the Web SEM team directly for a no-obligation consultation.