When it comes to FAQ placement on your website, there’s no one-size-fits-all answer. The key is to make FAQs accessible and relevant to users where they’re most likely to need answers. So, should they live on product pages, category pages, or both? Let’s dive into it.
Product Pages
For product pages, FAQs can provide specific, detailed answers to common questions about a particular item. For example, if you sell shoes, a product FAQ could address concerns about fit, comfort, or specific features. This can help users make purchasing decisions with confidence, reducing the likelihood of returns and improving conversion rates. Additionally, providing comparisons to similar products or offering solutions for common issues (like sizing concerns) can guide potential customers through the buying process seamlessly.
Category Pages
For category pages, FAQs are equally important. They address broader questions about a group of products—such as “What’s the difference between these two collections?” or “Which options are best for beginners?” This helps visitors who are still exploring products but are unsure about which category best meets their needs. Here, FAQs provide context and reduce confusion, while also reinforcing the brand’s messaging and value proposition.
Ultimately, adding FAQs to both product and category pages improves user experience. It keeps the information relevant, accessible, and contextually appropriate, increasing engagement and building customer trust. For broader company-wide questions, an FAQ page is essential, but for product-specific or category-specific concerns, placing FAQs right where users need them can drive conversions.
Strategic FAQ placement ultimately depends on what your customers need to know at each stage of their buying journey. Prioritise relevance and accessibility to ensure you’re providing the best experience possible.