Schema, also known as structured data, is a type of code added to a website that helps search engines like Google better understand the content on a page. Instead of just reading text, schema tells search engines exactly what information means. For example, if your site lists a business address, schema can label it as your official location rather than just words on a page. When search engines understand your content more clearly, they can display it in enhanced results, such as rich snippets, FAQs, reviews, event listings, and local business details. This makes your site stand out in search results and improves the chances of users clicking through.
Why Schema Matters for SEO
Schema plays a key role in modern SEO because it improves visibility in search results through rich snippets, helps search engines understand your business details, services, and products, increases the chances of appearing in voice search and local search results, and builds user trust by displaying ratings, reviews, and other verified information directly in the search results.
Why Schema Matters for Local SEO (Geo)
For businesses with a physical location, schema is even more important. Adding Local Business Schema helps search engines connect your business with your area. This means your business is more likely to appear when someone searches for services “near me” or within your city. By marking up your address, phone number, hours, and reviews, you make it easier for potential customers in your community to find you.