Yes, and it is becoming one of the most effective ways to make paid campaigns work harder. AI can identify underperforming keywords, adjust bids in real time, and create ad copy that speaks directly to high-intent audiences. By learning from past performance data, it can also forecast which audiences are most likely to convert, ensuring the budget is spent where it matters most.
Modern AI tools can automatically test multiple ad variations, refine targeting as trends shift, and schedule ads for the times of day when engagement is highest. This means campaigns adapt instantly to changes in customer behaviour or market conditions, something that manual management alone cannot achieve at scale.
When paired with human oversight, AI does not just save time; it can significantly improve return on ad spend, even without increasing the total budget. For marketers looking to stay competitive, embracing AI in Google Ads management is no longer optional; it is an advantage that compounds over time and improves your Google Ads ROI.